3 Review(s)

This In-Depth Study Guide (IDG) for MCO 023 – Strategic Management is a highly structured and content-rich resource developed for students pursuing the Master of Commerce (MCOM) program through Indira Gandhi National Open University (IGNOU). Aligned meticulously with the latest IGNOU syllabus, this guide is a complete academic companion to help you understand strategic frameworks, corporate planning, implementation techniques, and competitive analysis required to succeed in modern business environments.Key Features & Key Benefits:Designed as per the official IGNOU curriculum for MCO 023 Strategic Management under the MCOM program.Detailed chapters on vision, mission, environmental scanning, SWOT analysis, competitive advantage, corporate strategy, and strategic implementation.Includes a well-organized question bank, featuring most expected questions, solved papers, and previous year important questions.Contains 300–350 pages printed on high-quality 80 GSM white paper for excellent readability and durability.Concise summaries, diagrams, case-based examples, and chapter-wise review points to enhance conceptual clarity.Why Choose This Book:This book is ideal for IGNOU MCOM learners who are looking for a single comprehensive resource to understand strategic management principles and successfully clear their exams. Whether you're a working professional or a full-time student, this guide offers the right blend of theoretical frameworks and practical examples, making strategic concepts accessible and exam-relevant.Details:This IGNOU publication for MCO 023 Strategic Management is a premium IDG (In-Depth Study Guide) specially designed for the Master of Commerce (MCOM) students. The content spans 300 to 350 pages, presented on 80 GSM white paper, ensuring a premium reading experience. It offers clear explanations of all major concepts, integrates practice material for exams, and supports smart, time-efficient preparation. The book includes solved previous year questions, a dedicated question bank, and helpful notes that target important areas likely to appear in exams. With this guide, students can master strategic management and boost their performance in IGNOU term-end exams.